November 15, 2017
Adrian is the co-founder and CEO of Pitchblak, a company that helps business founders prove their ideas, get funding and launch companies that disrupt things. And yes, it has proven chops. Glen Richards, of Shark Tank Australia and Green Cross fame, reckons it’s the best model for getting new ideas off the ground that he’s seen. And that’s big kudos. But what does any of this have to do with your Unfound Fears? Well, quite a bit. In episodes 1 and 2 we talked about what happens chemically to your body when you feel fear, and on a macro level, why the fears you feel about doing certain things are almost always worth it in the end.
But in Adrian’s work, he sees people experience tens, maybe hundreds of fear micro-moments a day. And that, he says, is a good thing. The right thing. Because what better way to overcome fears than in a bunch of small steps, rather than a massive leap.
So in Adrian’s experience, little victories and non-biased results are the things that help push your fears aside when you’re starting a business. And like the theme from the rather excellent 80s sitcom Step by Step suggests, it’s done in increments, not giant leaps. Some could say the giant leap is starting the business in the first place.
But the thing I like most about Adrian’s approach is this: it’s the non-biased results that create your little victories, not hype. That first order, that first investment in marketing, turning a customer complaint into a positive, launching your website, buying your domain, even hiring a virtual assistant - they’re all little steps that get fear off your back bit by bit. And, as Erin Hegarty said in episode 1, exposure is the best way to defeat the things that stress you out or produce anxiety. Doing them again and again in small steps makes them automatic.
November 7, 2017
Meet James Fielding, the founder and CEO of Audeara. One night in March 2017, the team from Audeara, a headphone startup company with a unique twist, was preparing for the biggest moment in the company’s short but highly watched, highly publicised and extremely buzzworthy existence.
Turning to Kickstarter for funding is often scoffed at, the success rates for large amounts of funding severe to look at. But not for Audeara. The company was ready. Its founders fortified by months of preparation. They’d done everything right - engaged marketers and public relations pros who knew how to make crowd-funding campaigns pop; their product was buzzworthy, yes, but more than that it was a thing of beauty to audiophiles, music lovers and to those whom the startup’s founders deemed to be the most deserving of the beauty that music and sound can deliver - people with hearing loss.
They were ready to hit go, ready to open the floodgates, ready to see this milestone come to life. And then, Kickstarter crashed.
October 31, 2017
Hey, I’m Kurt Sanders. When I put the thing that scares me most into just eight words, it comes out like this: I habitually fear things that haven’t even happened.
And I reckon it’s all too common that people make this their default setting. It’s so easy to tell yourself all the reasons why something won’t work instead of that big, lovely, wonderful reason as to why it will. And that’s why this podcast exists. Welcome to Unfound Fears.
I have a theory that our stresses and fears about doing things that make us fundamentally happier in life are mostly unfounded, or at worse a small price to pay to achieve true fulfillment. But, I’m also a journalist and marketer by trade, and am far from qualified to make the assumption. So I’m on a bit of a mission to find out more about fear, what makes it weigh heavy on us, why we allow it to stop us from doing things that could bring joy to our lives, and how people brush it aside to achieve big, money-making things and also the small, but potentially more crucial, emotional things.
So stay with me for the full episode because at the end I want to know what scares you most - but only in eight words.
Make sure you subscribe at unfoundfears.com.au and get the podcast delivered to your inbox every week.
September 13, 2017
Last week on Telltale, our guest Peta Ellis implored us to think globally and think far bigger about our businesses from the outset. Here's a reminder of what she said.
"Are we working on something that's big enough? Let's stop playing around with the small, fun, great app ideas ... But are they working on something that's going to fundamentally change an industry or fundamentally change or transform an organisation."
Funnily enough, just to the north of Australia - a fairly short flight away - are 650 million people who see Australia as the home to aspirational, premium and covetable products and services. And they are hungry for them.
This week on the Telltale Podcast, Nathan Harvey, who is the founder of business consultancy Game Plan Asia and the former CFO of Flight Centre India and Singapore, gets real about the huge opportunities South-East Asia has on offer for Australian businesses.
He discusses how businesses should hit the ground running in the ASEAN nations, the cultural nuances that affect the little things businesses need to be aware of and, of course, the importance building an audience for your business in the most effective and simple way. Hint: It just might be while they are here visiting Australia. Which they are, in droves.
This is the season 1 finale of Telltale. Let's play.
Music by bensound.com
September 5, 2017
In startup land, thinking big is the only option. Your idea, that thing you may be about to dedicate your time, money, life and love to, has to solve a big problem, reach a global market and dominate, lest it be cast aside, forgotten or worse - never seen at all.
But it can be a lonely journey, and the power of people and connecting to ideas and networks can mean the difference between failure and triumph. It's something Peta Ellis, the chief executive officer of startup co-working space River City Labs, has seen over and over again.
In this episode of the Telltale podcast, Peta discusses why startups need to think big about their product, their market and the amount of disruption they need to cause to ensure a foothold in their industry becomes the foundation for something far bigger. Join me, Kurt Sanders and co-host Brittanie Dreghorn as we find out what makes River City Labs tick. Let's start the show.
August 29, 2017
Deciding to pivot your product can be a difficult decision but once you do, embracing the change can deliver on your business plans. It's something Edda Hamar knows well.
On today’s episode of the Telltale podcast Edda Hamar, the founder of Undress Runways and clothes renting platform Undress, talks about how to build an audience, how sustainability can be a byproduct of great business ideas and about knowing when to pivot. In Edda's case, it was pivoting - or adding to - her business with a scaleable platform that leverages a niche audience.
Edda discusses how she built an audience for her sustainable fashion show Undress Runways and how she has been able to leverage that audience (or not leverage them) in her clothes lending platform Undress.
August 22, 2017
No matter where you look the term "influencer marketing" is being tossed about with (sometimes reckless) abandon. But it doesn't always mean what you think it means, or do what you think it should. But if that's the case, were you using it correctly in the first place?
This week on the Telltale podcast we speak with three of Brisbane's brightest influencer marketing minds: Mackayla Paul, the founder of influencer marketing business Social Stylings; Victoria Harrison, Managing Director and Co-Founder of influencer marketing agency The Exposure Co; and Danielle Lewis, Chief Executive and Co-Founder of influencer platform Scrunch.
Our expert influencer marketing panel delves into what influencer marketing actually means for brands right now, and why the biggest audiences aren't always the best for brands wanting high engagement around their business objectives. We also take a look at the latest change to Instagram with its "Sponsored post" tag to be added to influencers' posts and whether it's something to be feared or embraced.
Music courtesy of bensound.com.
August 15, 2017
You are the sum of the people who surround you, or so the saying goes, and it's as true in your personal life as it is in your business life. And there's nothing quite like live events to create a spark, a special connection that educates you, entertains you and redefines your philosophies on a much deeper level than a blog, an ad or even a podcast can manage.
In this episode of the Telltale podcast, the founder and CEO of Interactive Minds, Louisa Dahl, talks about how marketers and small businesses can use events to provide huge value for audiences and how to put them along the path to converting into a client, or even a connection.
Louisa discusses how Interactive Minds came to fruition, how the events grew from small gatherings in Brisbane to large congregations of digital marketers across several capital cities, and how topic-driven, educational content led to the digital marketing behemoth that is the Interactive Minds Digital Summit. She also delves into how data is driving decision making on a deeper level across marketing disciplines, and how businesses considering events can leverage it to make the right decisions about format, content and the numerous other factors that make a cracking live event.
August 9, 2017
Yes, influencer marketing seems to be the buzzword du jour but the tactic is as old as the hills and thanks to social media is now bigger than ever. And Victoria Harrison, co-founder of influencer marketing agency The Exposure Co, is helping brands capture the eyeballs and hearts of social media audiences.
In this episode of Telltale, Victoria Harrison discusses why influencer marketing has come back in a big way thanks to some extremely talented content creators building highly engaged audiences, and opening them up to help brands drive positive and meaningful engagement that drive results across the whole marketing funnel.
Victoria talks about why brands need to start with strategy if they have any hope of getting a positive result out of their influencer marketing program, and how that boils down to objectives, audience and engaging the right influencer. We also delve into why companies that take the influencer marketing path need to trust the people they partner with to present and create content in the most most effective way so as to not damage their brand, their reputation or turn off their audience.
August 1, 2017
For many of us, venturing out of our comfort zones can be nerve-racking, anxiety-inducing stuff. For Ben Southall it's just another day at the office.
In this week's episode of the Telltale podcast we talk to Queensland's Adventurer-in-Residence (how's that for a job title?), Ben Southall.
You may recognise Ben from that other incredible career, when Tourism Queensland secured his services for the Best Job in the World in 2009. Ben acted as an ambassador and caretaker of the islands along the Great Barrier Reef for a year. What a tough gig.
But Ben's adventurous spirit and a sense that every day should test your curiosity as a human being in a vast, diverse world made him an intrepid globetrotter well before he was selected to lead one of the greatest game-changing tourism marketing campaigns of all time.