September 13, 2017
Last week on Telltale, our guest Peta Ellis implored us to think globally and think far bigger about our businesses from the outset. Here's a reminder of what she said.
"Are we working on something that's big enough? Let's stop playing around with the small, fun, great app ideas ... But are they working on something that's going to fundamentally change an industry or fundamentally change or transform an organisation."
Funnily enough, just to the north of Australia - a fairly short flight away - are 650 million people who see Australia as the home to aspirational, premium and covetable products and services. And they are hungry for them.
This week on the Telltale Podcast, Nathan Harvey, who is the founder of business consultancy Game Plan Asia and the former CFO of Flight Centre India and Singapore, gets real about the huge opportunities South-East Asia has on offer for Australian businesses.
He discusses how businesses should hit the ground running in the ASEAN nations, the cultural nuances that affect the little things businesses need to be aware of and, of course, the importance building an audience for your business in the most effective and simple way. Hint: It just might be while they are here visiting Australia. Which they are, in droves.
This is the season 1 finale of Telltale. Let's play.
Music by bensound.com
September 5, 2017
In startup land, thinking big is the only option. Your idea, that thing you may be about to dedicate your time, money, life and love to, has to solve a big problem, reach a global market and dominate, lest it be cast aside, forgotten or worse - never seen at all.
But it can be a lonely journey, and the power of people and connecting to ideas and networks can mean the difference between failure and triumph. It's something Peta Ellis, the chief executive officer of startup co-working space River City Labs, has seen over and over again.
In this episode of the Telltale podcast, Peta discusses why startups need to think big about their product, their market and the amount of disruption they need to cause to ensure a foothold in their industry becomes the foundation for something far bigger. Join me, Kurt Sanders and co-host Brittanie Dreghorn as we find out what makes River City Labs tick. Let's start the show.
August 29, 2017
Deciding to pivot your product can be a difficult decision but once you do, embracing the change can deliver on your business plans. It's something Edda Hamar knows well.
On today’s episode of the Telltale podcast Edda Hamar, the founder of Undress Runways and clothes renting platform Undress, talks about how to build an audience, how sustainability can be a byproduct of great business ideas and about knowing when to pivot. In Edda's case, it was pivoting - or adding to - her business with a scaleable platform that leverages a niche audience.
Edda discusses how she built an audience for her sustainable fashion show Undress Runways and how she has been able to leverage that audience (or not leverage them) in her clothes lending platform Undress.
August 22, 2017
No matter where you look the term "influencer marketing" is being tossed about with (sometimes reckless) abandon. But it doesn't always mean what you think it means, or do what you think it should. But if that's the case, were you using it correctly in the first place?
This week on the Telltale podcast we speak with three of Brisbane's brightest influencer marketing minds: Mackayla Paul, the founder of influencer marketing business Social Stylings; Victoria Harrison, Managing Director and Co-Founder of influencer marketing agency The Exposure Co; and Danielle Lewis, Chief Executive and Co-Founder of influencer platform Scrunch.
Our expert influencer marketing panel delves into what influencer marketing actually means for brands right now, and why the biggest audiences aren't always the best for brands wanting high engagement around their business objectives. We also take a look at the latest change to Instagram with its "Sponsored post" tag to be added to influencers' posts and whether it's something to be feared or embraced.
Music courtesy of bensound.com.
August 15, 2017
You are the sum of the people who surround you, or so the saying goes, and it's as true in your personal life as it is in your business life. And there's nothing quite like live events to create a spark, a special connection that educates you, entertains you and redefines your philosophies on a much deeper level than a blog, an ad or even a podcast can manage.
In this episode of the Telltale podcast, the founder and CEO of Interactive Minds, Louisa Dahl, talks about how marketers and small businesses can use events to provide huge value for audiences and how to put them along the path to converting into a client, or even a connection.
Louisa discusses how Interactive Minds came to fruition, how the events grew from small gatherings in Brisbane to large congregations of digital marketers across several capital cities, and how topic-driven, educational content led to the digital marketing behemoth that is the Interactive Minds Digital Summit. She also delves into how data is driving decision making on a deeper level across marketing disciplines, and how businesses considering events can leverage it to make the right decisions about format, content and the numerous other factors that make a cracking live event.
August 9, 2017
Yes, influencer marketing seems to be the buzzword du jour but the tactic is as old as the hills and thanks to social media is now bigger than ever. And Victoria Harrison, co-founder of influencer marketing agency The Exposure Co, is helping brands capture the eyeballs and hearts of social media audiences.
In this episode of Telltale, Victoria Harrison discusses why influencer marketing has come back in a big way thanks to some extremely talented content creators building highly engaged audiences, and opening them up to help brands drive positive and meaningful engagement that drive results across the whole marketing funnel.
Victoria talks about why brands need to start with strategy if they have any hope of getting a positive result out of their influencer marketing program, and how that boils down to objectives, audience and engaging the right influencer. We also delve into why companies that take the influencer marketing path need to trust the people they partner with to present and create content in the most most effective way so as to not damage their brand, their reputation or turn off their audience.
August 1, 2017
For many of us, venturing out of our comfort zones can be nerve-racking, anxiety-inducing stuff. For Ben Southall it's just another day at the office.
In this week's episode of the Telltale podcast we talk to Queensland's Adventurer-in-Residence (how's that for a job title?), Ben Southall.
You may recognise Ben from that other incredible career, when Tourism Queensland secured his services for the Best Job in the World in 2009. Ben acted as an ambassador and caretaker of the islands along the Great Barrier Reef for a year. What a tough gig.
But Ben's adventurous spirit and a sense that every day should test your curiosity as a human being in a vast, diverse world made him an intrepid globetrotter well before he was selected to lead one of the greatest game-changing tourism marketing campaigns of all time.
July 25, 2017
"Having a 'no dickhead' policy is hard to do because they're not always that obvious," says Mark Sowerby, Queensland's Chief Entrepreneur. But having one builds culture, and that's what today's podcast is all about.
In this episode of Telltale, Mark Sowerby, the founder and former managing director of Blue Sky Alternative Investments, and Queensland's Chief Entrepreneur, discusses how he and his team at Blue Sky built an enviable culture and, with it, a fund management firm with $3 billion under its watchful eye.
July 18, 2017
They're rabble rousers who put men's mental health at the centre of their exceptionally planned campaigns, so how has brand voice and digital marketing channels helped Spur Projects change the lives of so many?
In this episode of the Telltale Podcast, Will Stubbs discusses how after five years of running men's mental health campaigns through the charity he co-founded, Spur Projects, he and his team are taking it to the next level through the launch of Spur Labs, an agency that designs campaigns for individuals and enterprises that want to create real social impact.
July 11, 2017
When you pull on a Citizen Wolf T-shirt, odds are it will be the most comfortable, best-fitting piece of casual fashion you'll ever own. Oh, it's also helping to save the world.
Shamefully, fashion is the second most polluting industry on the planet - and most of us are guilty of feeding the beast. But Citizen Wolf is looking to change that. In this episode of Telltale we speak with the co-founder of sustainable fashion brand Citizen Wolf, Eric Phu. The casual clothing brand makes custom, tailored, handmade outfits for its customers but also focuses on creating a sustainable business with a low environmental impact.
But it didn't start that way.
Eric explains that the problem Citizen Wolf aimed to solve was customising and tailoring clothing to ensure a proper fit and a long-lasting, high-quality garment. It just happened to be a byproduct, he says, that the brand's process focused on doing so sustainably. But it's an important point of difference.