June 5, 2017
In this week's episode of the Telltale podcast, the co-founder and managing director of BusinessDEPOT, John Knight, discusses how his firm has put adding value and helping customers at the centre of everything they do, and how it has sprouted a business that was named Diversified Firm of the Year at the 2017 Australian Accounting Awards.
Diversified is an appropriate term for BusinessDEPOT. The company, based in Brisbane's Fortitude Valley, has a pretty damn funky co-working space and a business collective that provides support and inspires entrepreneurs to think differently about business. It also has an incredible brand story and content marketing strategy that traverses the digital and physical world.
May 31, 2017
In this episode of Telltale we speak to Holly Tattersall, the founder and chief executive of Women in Digital and Digital Talent Co.
The multi-award-winning entrepreneur and business owner delves into the story of how her thought leadership and mentoring event Women In Digital was the catalyst behind her talent recruitment business Digital Talent Co.
May 23, 2017
In this episode of Telltale, the CEO of QUT Creative Enterprise Australia Anna Rooke delves into why QUTCEA's partners and content are so focused on providing added value to creative industry startups, and how its live events, in particular Creative3 Brisbane, unleash the unique stories and fascinating people behind companies doing big things in the space.
May 17, 2017
In a world soaked with businesses "leveraging" causes, James Grugeon reckons the key is to be the cause. Let's discuss - over a beer. In this episode of Telltale, James Grugeon, the solo founder of craft brewer The Good Beer Co, astutely and acutely dissects how his beer exists purely to do good, make change and start conversations about conservation. But this isn't purely a tale of altruism and fuzziness - James knows the discussions around charity can be heated and easily ignored. That's where Great Barrier Beer comes in, a beer developed with business and charity partners that has sparked a conversation nationally and globally.
May 10, 2017
On Telltale, Chris explains how the stories uncovered on Morgans 40 Under 40 has been able to connect him and his clients with the true characters behind different businesses. Investing in startup companies is not just a numbers game, Chris says, and it's often the dedication, passion and the compelling story behind a startup that gets it over the line from a venture capital perspective.
Chris also discusses how his own taste for content marketing, in this case podcasting, has increased with the ongoing success of his Morgans 40 under 40 show. Chris no longer needs to invite people on to his show, and instead has a steady stream of guests lining up wanting to discuss their stories of startup hits, misses, failures and successes.
May 2, 2017
Real estate agents are among the least trusted professionals on the planet (according to Roy Morgan), so how can content and storytelling save the reputation of those property people willing to do their marketing differently? In this episode of Telltale, Josh Cobb, the chief executive of digital marketing company Stepps, says it's all about authority, storytelling and creating a community.
April 24, 2017
In this episode of Telltale, the podcast for marketers who want to learn from fantastic storytellers, our guest is Jock Fairweather, the director and founder of Brisbane startup hub/co-working empire Little Tokyo Two.
Jock shares his knowledge about why a compelling, audience-focused story is crucial for any startups and new businesses looking to gain attention, and why that narrative is directly linked to business growth and attracting seed funding.
We also take a look at an incredible piece of content marketing from Hewlett Packard, a mini movie called The Wolf starring Christian Slater.
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